My name is Mark Joachim and I am an inspired artist in the San Francisco Area.  

From wine country to crashing coastlines to lush hillsides,  I see these signature scenes of California while rushing about in my journeys.   What better place to observe, for an artist, than California?  The tremendous visual diversity of this part of the world will always offer endless suggestions for my genre'.

I have developed AFC with the mission of bringing my images of this beautiful state to the public at large, as well as the designer trade.